Whether we embrace it or not, change is evident in business and is something we can work with, or against. Change can bring new beginnings in business, new opportunity, and a chance for us to take another step in a positive direction. Yet, change can also catch us off guard, make us question the motives, and push us to resist. The way we react is our choice and, if given the chance, change can continue to catapult our career forward.

Business is consistently evolving. There are times where a company will decide to revisit the drawing board and look at ways to operate more cost effectively. There are times where you may feel that the current position you are working in is not where your passion lies. There are times where you are sent a Memo which illustrates new company procedures that have never been placed into practice previously. All of these scenarios outline change and are instances where we, as Professionals, can choose to empower our careers or find ourselves fighting a consistent, uphill battle.

So, how do we open our minds to Change? What are ways that we can see the positive aspects of change, even if we are feeling unsure? Below are some helpful tips to guide you through the process:

1) Consider the Facts – When being introduced to change in business, take a look at the facts, before settling on an opinion or course of action. Ask yourself the following questions: What does this mean for my role? What are the details of the process/procedure taking place? Who is affected?

2) Is it Fear of Change or Fear of Being Able to Handle Change? -This is some strong food for thought to consider. If change is making you feel uncomfortable, is it due to what the change IS or if you’ll be able to handle things once they have changed? Sometimes, we fear the unknown but, once we dive in, we find we can swim with no issue at all. However, we have to be willing to give ourselves the chance to do so.

3) Talk to Someone You Trust -Talking with someone you trust can benefit you when dealing with change as it will allow you to vent, share your thoughts/concerns, and even receive another person’s perspective on the situation. This will also allow you to confide in someone your real truth on how you feel about the change you’re facing. In addition, this will give you an opportunity to speak with someone candidly, before deciding to respond to your employer, colleague, etc where you are, typically, more careful with your choice of words.

4) Give It a Whirl -This is where you have the choice to embrace change, or resist it. You can take it all day by day, or decide that you will not participate with a positive attitude. Considering the points above, how bad can it be, if you decide to give it a whirl and accept the change you are dealing with. Who knows? This could be a blessing in disguise, getting ready to reveal itself. This change could open a door for you to advance forward. This change could change your entire life for the better! It’s up to you, though. You have to make the choice to give it a chance with an open mind and be willing to take it all in stride.

I challenge you to consider the points above the next time you find yourself facing change and to approach the situation with an open mind. You will find the results are remarkable!

To your success,
Samantha

The world of business zooms by us like a NASCAR racer going for the win. It’s quick, and, if you don’t pay attention, you’ll miss intricate details. Listening effectively is critical not only for your audience, but for your benefit as well. When you present yourself as an effective listener, you are able to better understand the wants, needs, and workings of your clientele, business partners, audience, and associates.

So, what makes one an effective listener?
The 2 ears, 1 mouth ratio.

Speak less, listen more. Sounds easy, however, effective listening takes a genuine effort. It may appear profound to fathom the idea of talking less, but, when doing so it enables you to listen in a manner that helps you interpret what you are hearing in a more effective way. For example, if a potential client is telling you about their recent experience with a business coach who ignored their emails, didn’t answer pertinent questions, and neglected their requests; these are signals telling you what your client sees as important when working with a professional. If you are listening effectively, you will be notating these points and beginning to prepare a response that assures your potential client they are in great hands working with you. You address their concerns and offer ways to demonstrate how you will make them feel comfortable under your care. If you are not listening effectively, you are most likely checking your Blackberry, thinking about the day’s agenda, and eager to end the call so you can forward them an invoice. Notice the difference…it’s incredible and can affect your business success.

Listen to Understand
When you take on the mentality that you want to listen to understand, you are opening yourself up to engaging more with your audience. You are now present with them and, this can help you zoom in on important details that may have been overlooked otherwise. These details can often be so intricate that, when not effectively listening, you’d skim right over them. However, those are often the details that can make or break a business deal, future partnership, or new client signing on to work with you.
The idea of the 2 ears 1 mouth ratio is to demonstrate that we have twice as much listening capability as we do speaking. Therefore, it is in our best interest to exercise this capability so we can better our business practices and grow our empires.

Here are a few helpful tips for listening effectively:

1) Prepare and seek to understand – Begin with a clear mind, eliminating all other distractions, (Blackberry, crowded room, checking emails, driving, etc) before beginning your call/meeting. Start with the intent to listen with a mindset that says you are focused on your audience and what they are verbally relaying to you.

2) Hold your response – So often we already have in our minds what we want to say in response, that we aren’t listening to our audience because we are so eager to speak. Give yourself the chance to fully engage with your audience before responding. Fully hear them out before you reply. You may surprise yourself by finding that your original response you were thinking of, is now different based on what you are now hearing.

3) Hold judgments/analyzing – It’s easy to already have a judgment of your audience before you finish your call/meeting. Sometimes, you may find yourself already mentally predicting what they are going to say next. Try to keep these thoughts at bay, until you have completed your conversation, then return to review your initial judgments/analyzations. You may find your initial findings conflict with your current findings.

4) Utilize note taking and/or a recording device – it’s wonderful to feel like we can remember every detail of every conversation we have. Save yourself the time and challenge of having to do this through utilizing note taking or a recording device for your calls/meetings. Both methods will help you stay organized, retain important information, and will keep pertinent ideas fresh in your mind. If you find you are more of a visual person, take advantage of the note taking. If you are more audio driven, grab a recording device.
5) Paraphrasing – Paraphrasing is taking what you have heard and using your own words to convey what you feel you’ve heard and understood. It’s a way of summarizing the conversation in words you feel comfortable using. Practicing this also helps you to recall important conversation points and, show your audience you were engaged in the conversation. In addition, it supports you as it verbally helps you to continue to understand and interpret the conversation you are engaged in.

Effective listening is an ongoing, important part of business practice. Let the tips above help guide you through effective listening methods that will continue to benefit you, and your audience.

To your success,
Samantha

Connect with Samantha on Twitter and subscribe to her Newsletter for tips, tools, and advice to empower your career. To book Samantha for public speaking, training, and coaching engagements, or to request a private session, please email her directly at Samantha@RelentlessConsultingGroup.Com.

In business, positioning yourself as a unique entity is the lifeline to your future. Establishing your definition, your brand, in the world is vital. Whether you are a recording artist or CEO of your organization, your professional business brand needs to be one that will stand out. Why? It’s not only to have leverage on your competition, but more importantly, to establish your business as one that is recognized as the solution to your audience’s needs.

Branding sets you apart from the crowd. It is your identity. It should tell people something about you and convey a message instantly to people connecting with you for the first time, and also on a continual basis. With that considered, simplicity is key in branding your business.

Remember this: Consumers remember simple.
Simple. Clean. Effective. Original.

For example: Nike or Apple –both are prime examples of branding that have carried on to be worldwide phenomenons, appreciated across the globe, and household names. You want to create a brand that will entice your target market and give you the ability to expand that market. Your brand needs to be one that is thought out and meaningful to you, the image you wish to portray, and the audience you are targeting.

When people can associate with your brand, they feel comfort in supporting it. Branding will carry forward with you in your business endeavors, whether you have primary focus on social media or face-to-face business. This is something that you will take with you as you continue building your business. The message your brand conveys is also critical when considering marketing campaigns, merchandising, distribution, expansion, and profit. Therefore, your brand is the umbrella in which your business operations will fall under, tied in as one cohesive unit.

Here are a couple key points to consider when creating your brand:
1) What is original and unique about your business? What is it you value (i.e. integrity, technology, customer service) and want to portray to your audience?
2) Who is your ideal target market? Do you have a specific demographic and, if so, what do you offer that appeals to that demographic?
3) Competition – Who are you competing with and what about your product/services sets you apart from their business/brand?
4) Distribution methodology? Have you created a marketing plan? How will you promote your brand? What marketing methods do you have in place?

While the above points are essential in the development and execution of your brand, your audience’s needs are vital to keep at the forefront of your operation. Your audience, when looking at your brand/business model, will ask “What’s in it for me?” This phrase is important to carry forward in all aspects of your business model. Creating a brand that tailors to your target market’s needs will assist in creating a roster of loyal clientele.

To your success,
Samantha

Connect with Samantha on

Twitter

and subscribe to her

Newsletter

for tips, tools, and advice to empower your career. To book Samantha for public speaking, training, and coaching engagements, or to request a private session, please email her directly at Samantha@RelentlessConsultingGroup.Com.

Having a dynamic team working with you is an incredible, powerful force which will only continue to benefit your business. Sure, it is great to feel independently successful; to look up at your office building overlooking the Pacific Ocean, with an immaculate interior design, and a client roster so impressive Tony Robbins would be wowed and say,” That was all me!” Yet, when having the dynamics of a team in place to help you reach and exceed your goals, you can propel your success forward in ways you wouldn’t have thought of.

Why? Team work makes the dream work.


It begins here: Formulating Your Power Group – creating a group of individuals in which you feel comfortable, inspired by, and ready to reach new levels with. Let’s discuss the formula to building such a dynamic group:


Like Minded, Motivated, and Headed Forward
Creating your Power Group will be most beneficial when you find people who match your commitment, energy, vision, goals, and overall practice. You may feel at best to have a Power Group of people from many different industries or backgrounds to bounce ideas, plans, and projects off of. Bringing diversity to your Power Group can also help to gather perspectives that may have not been presented to you before. Ideally, you want your Power Group to have the same vision for moving forward in business and to match your motivation. This will also help you to keep on track towards your accomplishments and allow you to help your team achieve theirs as well.


Feels Like Family
In my professional experience, I have found myself to be most successful when building solid relationships with those in my Power Group. This is due to my Power Group being a group of individuals who, on top of having the same overall goals, motivations, and energy, are also helpful, supportive, and encouraging. These are people I look to in moments of challenge for guidance, for thoughts, ideas, and suggestions. You may find this also beneficial for you. I also feel safe with this group of individuals as I trust their opinions, advice, and input. Considering these points when formulating your Power Group can also help you to feel energized knowing you have a group of people who want to see you succeed, are rooting for you, and are there to lend a helping hand when needed.


Brainstorming and Challenge
Another great point about Team Dynamics and formulating your Power Group is not only the availability to brainstorm with one another, but also in challenging one another to reach the next level. This is where matching each other’s energy in the group is incredible. When all parties involved share motivation, the group’s energy becomes unstoppable. Having your Power Group as a resource for bouncing new thoughts and ideas off of, while also challenging one another, can lead to even more opportunities than you originally created. This allows new ideas to form, new ways of breaking boundaries to generate, and creating new successes for you and your team to benefit from.


Accountability
Your Power Group is also great for creating an agenda, dividing it amongst equal parties, and creating accountability structures to ensure you are on track. For example, you may be the Sales and Marketing expert on your team and have created a Marketing Plan. This plan may require the design of a website for your clientele; therefore, you bring a Graphic Designer on board. You may also look to a professional to handle your Accounting, and an Assistant to handle your daily calendaring, emails, trips, etc. Or, another example is, you may have a Power Group that consists of people who you meet with once a week via conference call to cover a topic of discussion the group had agreed to the week before. Therefore, every week covers a specific topic/agenda of focus and each member equally participates on the call, and with discussing the given topic.


Team Dynamics in the form of a Power Group = empowerment, progress, productivity, and comradeship. It is a win-win situation for all parties involved and will only add to your incredible victories as a Professional.


To your success,
Samantha

Connect with Samantha on Twitter and subscribe to her Newsletter for tips, tools, and advice to empower your career. To book Samantha for public speaking, training, and coaching engagements, or to request a private session, please email her directly at Samantha@RelentlessConsultingGroup.Com.

The word image circulates around the planet like a breath of air, clinging to each of us, and illustrating to the world who we feel we are. Without consideration towards our image, the opportunities in business we desire will breeze right past us, zooming in on those who have created an image of integrity, class, and respect.
Clients come to me at times and question why they are not generating any new business. They are extremely knowledgeable in their fields, have a great product/service, and are using strong marketing strategies. Many times, I find they are just simply missing key points to presenting a reputable image, and through my consulting work we work to help them fine tune those areas of opportunity.
Here are helpful, key areas to review and consider for your professional image:

Online presence – With the internet providing mainstream communication, it is a place to boost your image and to lay a foundation which identifies you as professional, poised, and full of integrity. Create a profile within your networking sites that will outline what your area of expertise is. List your skills, talents, and specific focus. Look at your website background. Is it clean? What message does it deliver? What message are you wanting it to deliver? Be careful with photos. Photos instantly create a label. Sure, it would feel great if people knew the real you but, they are going off of what they see online, especially at first glance. For example, if you want to be viewed as professional, do not post photos which are extremely revealing or incredibly casual. Even if you are in a profession where you are promoting your appearance, you can post photos which highlight your best features and still represent you as respectable.


Wardrobe – We are judged on our wardrobe, whether we realize it or not. Have you ever walked into a business meeting and noticed a young woman in an extremely low cut blouse and short skirt or, a young man in jeans, sneakers, and a tee shirt? Or, how about when going to the grocery store you see someone walking around in their pajamas? What were your initial thoughts? As much as we all want to be respected for who we are inside, our image is our personal billboard. So, how we dress indicates how others portray us. Sure, we dress to occasion. When attending an event we may be in semi formal attire, when meeting friends for lunch, we may be in casual attire. Yet, in business scenarios, professional attire commands a respect. It says to the world that we are composed and polished. So, take a look at your wardrobe. Does it tell the story about you that you want it to? Does it appear misleading in any way? Is it too revealing, too casual, too formal?


Language – How we speak, write, and communicate also labels how others perceive us. If you are the CEO of your company, and are Tweeting something along the lines of “Dats coo, hit me up later,” what do you feel your audience is perceiving? Or, if promoting your material and the headline says “Nu Muzik!” what are you telling readers about you? This is a critical point to consider. Many times we don’t even think twice about what we say, we just want to get the word out. Just remember, how you communicate is up to you. How others perceive you is also up to you. If you want to be viewed as intelligent, your communication needs to follow suit. If you want to be viewed as an Executive, your communication needs to follow suit. Think carefully about what you are saying, writing, texting, etc before you deliver.


Overall conduct - Whether at an event, online, or in a meeting, conduct represents your image. Too often we don’t think about this in detail. It can help our image or harm it. For example, when we’re online in social networking sites we have every opportunity to empower our image. If we are sharing personal information, we need to be aware of what we’re saying, and decide if it’s appropriate for the world to see. Remember, the internet is the world wide web and everyone is watching. If we’re at an event and we are networking, yet are drinking in excess and are not thinking clearly, this will impact how others perceive us in such situations. If we are scheduled for a meeting, yet show up 20 minutes late, are dressed casually, and are unprepared, those meeting with us are casting judgement. So, overall conduct reflects every aspect of our image.


Another aspect of conduct is how we are respecting others. As a Professional, you have the opportunity to engage with people of many backgrounds, walks of life, and experiences. If you are shunning someone because they are not famous, or because they are not as educated as you are, or because they are male and you only want to do business with women, this will affect your overall image in ways that you may have not considered. For example, if you are a Consultant seeking to assist others, yet are speaking of others negatively, what does this say about your business? If you are a Doctor, yet are not fully reviewing your patients’ charts and looking for every possible way to help them, what does this say about your practice? Consider respecting all walks of life, even if they are not pertinent to what you are looking to do. You never know who knows who, and the one person that you’d least expect to be relevant to your business, could be the one person who holds the key to you opening new doors of opportunity.


Your Image is Your Personal Billboard. You deserve to be appreciated for the Professional you are, so make your billboard shine! The world awaits!
To your success,
Samantha

Connect with Samantha on Twitter and subscribe to her Newsletter for tips, tools, and advice to empower your career. To book Samantha for public speaking, training, and coaching engagements, or to request a private session, please email her directly at Samantha@RelentlessConsultingGroup.Com.*

You Believe; They Buy

When you have made a purchase, one that you love, how passionate was the person about their product you bought from? Or, how about when you have chosen a Real Estate agent? Interior Designer? Lawyer? Did they appear enthusiastic, confident, energetic, and excited about their product/service? Chances are if you bought/hired them/etc, they were.
Having conviction and full force belief in your product/service is the way towards increased profits, incredible sales, and a thriving empire. People want to feel the passion you have for your business. They want to hear in your voice, and witness in your expression, the love you feel for your product/service. Many consumers begin their product/service search with speculation and suspicion. Some feel nervous about spending money, others may feel unsure of the necessity of the item of interest, and some may need to feel confident in their choice and you can help them through your guidance. It starts with you! If you believe, they will buy.
So, it sounds simple, right? It starts with preparation. Being prepared before you present, pitch, and articulate will help you bring in more clientele as your confidence will undoubtedly skyrocket, leaving your audience feeling thrilled to partake in your product/services. What steps can be taken to ensure you are confident in your product/service and have unwavering faith that your audience is making the smartest choice buying from you, hiring you, etc. versus choosing a competitor?

Here are 5 helpful steps to empower your presentation:

1) Research
Know your product, know your service, and know every intricate detail! There can never be too much research or education within your business. Learn about what you are offering your audience, research every angle, understand the lingo, and be incredibly knowledgable that you are able to overcome any objection and answer any question you are given. Knowing, is half the battle.

2) Reach out to Mentors/Colleagues
Many people feel embarrassed or ashamed to ask for help. Don’t be! Ask away..ask those you have seen succeed in your field the questions you need in order to follow the suit of success. Ask your colleagues to hear your pitch, listen to your presentation, and brainstorm with you new ideas. Ask your Mentors to sit down with you and review your business plans for your product/service. This is priceless information you can obtain and these people are there for your resource! Ask and you shall receive.

3) Compare/Contrast
It’s important to review what others in your field are doing and compare your product/services to theirs. What about your business sets you apart from your competition? What makes your business incredibly unique? Why would consumers feel they made the best choice purchasing from you/hiring you/etc? Comparing and contrasting your business to others goes along with Point 1, Research. This will allow you to gauge where you may want to consider improving, revamping, or updating your current offerings. In addition, when you are informed as to how others in your field are performing, you can utilize this knowledge to help you fine tune your presentation to shine above the rest. After all, you are amazing; it’s time to let your audience feel the same way about your business and your product/service!

4) Practice Your Pitch
Practice, practice, practice! This is essential as it will help you smooth out your process, catch any errors, and perfect your presentation. I consistently am practicing as I find it helps me to feel more certain of my presentation and, it also helps bring new thoughts/ideas my way to work with as well. Take the time to practice every piece of your presentation, pitch, etc. before you begin engaging with your audience. Think about this: when some of the world’s greatest public speakers, who are experts in their field, entertain an audience of 20,000+ people, rest assured, they have practiced. Even if you feel you have the presentation down pat and can recite it in your sleep, practice! This step will only benefit you from utilizing it.

5) Passion
This step is one that, through your research, preparation, and practice will seep out of your pores as you find yourself excited about your product/service. The more you know, the more you will be eager to share your business with others. You will find yourself full of energy and adrenaline, ready to conquer the world and share your amazing product/service with your audience. It is an incredible feeling and will help you catapult forward in your business! If you currently are in a position where you are lacking passion, think about the positive attributes of your job now and what steps you will need to take to reach a career that is evident of you living your passion. Passion is like fire; once it is ignited, it will reach everywhere! This is an amazing thing! Believe in yourself, believe in your product/service, prepare yourself, and you will be unstoppable!

These steps are designed to help you continue to leverage your business forward, regardless of what industry you are in and what product/service you have to offer. Focus on your goal, stick to it, and take the time to be prepared. Quality counts and you want to be a showstopper when you are representing your brand. Utilizing the above steps will assist you with empowering your product/service delivery. The more you believe in your product/service’s worth and are assured of your business, the more confidence will radiate from you. Your audience will feel your belief in your business and will be there ready, with money in hand!
You Believe; They Buy

To your success,
Samantha

Connect with Samantha on

Twitter

and subscribe to her

Newsletter

for tips, tools, and advice to empower your career. To book Samantha for public speaking, training, and coaching engagements, or to request a private session, please email her directly at Samantha@RelentlessConsultingGroup.Com.*

Success Starts Here: Less Promise, Greater Delivery

Hello clientele and colleagues and welcome to the “Ammo for Your Arsenal” series! I feel excited to be sharing with you empowering advice, tips, and tools that will help you in your day to day business as Professionals. Whether you are the CEO or are just beginning in the business world, this series will provide information which will be useful in all arenas. My goal is to bring forth a wealth of knowledge that outlines simple, efficient techniques for your use to assist you in continuing to create a successful business empire. We are kicking the series off with the art of “Less Promise, Greater Delivery,” the first Power Topic. Are you ready?! Let’s get started..

Less Promise, Greater Delivery… What exactly does that mean? It’s a short phrase yet, encompasses the formula to your success. For business professionals, regardless of the industry we are in, or position we hold within the company, the critical element to our lifeline is the ability to satisfy our clientele/audience/fanbase. Without them, we don’t exist. We want to provide every essential necessity to ensure they return to us for their services because they Trust and Believe in our business. We want to build relationships; lasting relationships with people who feel they know us, can relate to us, and are comfortable with us as their service provider…

…The way we make that happen is through Less Promise, Greater Delivery…I am going to break this down as it is two-fold and each half is the ammo you will need to continue growing your business, clientele base, and also retaining those you already have loyal to you.

• Less Promise: aka “Under Promise”
…this is where many find themselves in hot water without even realizing it. It is easy to meet a potential client, business colleague, future investment partner, etc and find yourself promising them the moon, stars, sun, and every planet in existence. If you are capable of delivering that, yes, do it! However, it is much more wise to under promise what you will be offering, and wowing your audience when you exceed their expectations by light years. Err on the side of caution here. Confidence, as we know, is key in how you present yourself. With that being said, it is very easy to get caught up in wanting to impress your audience, with the result of promising more than you can follow through on because you are so determined to bring these guys onboard. You can do that without delivering false expectations and your impression will be one that is deemed respectable. This relates to something as simple as when you state you will forward an email or as to when you commit to a project deadline. You want to create commitments which are realistic for your business model and are sure to be honored. Your word is one people will NOT forget..keep it simple..keep yourself organized so you can recall every encounter with your audience…remember; whether in an email or verbally spoken, your word is a contract of its own.

• Greater Delivery: aka “Over Delivering”
…this relates to exceeding the expectation you have set forth from what was originally promised to your audience. This is where you have promised a Honda, but have delivered a Bentley. You have committed to a delivery and have executed that delivery by means which are far beyond what your client was originally asking of you. If you are a Graphic Designer, perhaps you promised your clientele a finished website in two weeks, but have delivered the final product in one. If you are a Recording Artist, perhaps you promised your fans a chat session on Twitter, but have gone live on UStream to interact instead. If you have scheduled a meeting with a potential client, perhaps you arrive five minutes early and have all documents prepared before they walk in the room. Over delivering can be executed and appreciated in simple ways but the key to this is: you have delivered MORE than you had committed to. You have gone above and beyond, even if in the simplest form. Your audience will thank you, your clients will trust you, and your image will be noteworthy as one filled with integrity. It is critical that your delivery is greater than what you have promised your audience. When you come through, your audience will be awed. Your clients, colleagues, etc will remember this…and this is how you WANT to be remembered! You want to get in there and consistently build a solid reputation!

Less Promise, Greater Delivery

As I know you are aware, the business world is full of many people who cut corners, are dishonest, and talk fast in order to earn a quick buck. Don’t place yourself into that mold due to not keeping your commitments … Once in there, you’ll be fighting tooth and nail to get out! Your image will be destroyed. In the long run, more will be coming out of your pocket to salvage all that you have lost along the way therefore; taking the easy road is one that will detour before you reach the road of success. So, steer clear of that mold..promise what you know you are capable of delivering, and take the time, even a moment, to commit to take it a step further by delivering more. Keep it simple..

The road to success begins with committing, and following through…ultimately, this ammo will give you the essential tool to build your credibility and reputation as sound, reliable, and one that is focused on ensuring your clientele/audience/fanbase is satisfied. You do not want to tarnish your word. Negativity spreads like wildfire and it is much easier to be labeled with a sour image than it is to retain a credible one.

Keeping Your Commitments = Keeping Your Business

Less Promise, Greater Delivery…make this your business mantra! Repeat it, use it, and follow it. It is your blueprint to creating a phenomenal and triumphant empire.

To your success,
Samantha

Connect with Samantha on

Twitter

and subscribe to her

Newsletter

for tips, tools, and advice to empower your career. To book Samantha for public speaking, training, and coaching engagements, or to request a private session, please email her directly at Samantha@RelentlessConsultingGroup.Com.*

FOR IMMEDIATE RELEASE
Thursday, August 12, 2010
Media Contact
Candice N. Mackel
Candice Nicole Public Relations
301.875.3224
Candice@CandiceNicolePR.com

Entrepreneur, Samantha Casey Launches “Ammo for Your Arsenal” Business Series
Offering Empowering Advice, Ideas, Solutions to the Everyday Business Individual

San Diego, CA (Thursday, August 12, 2010)- Samantha Casey, owner of Relentless Consulting Group is proud to announce her return to the business world. She recently took a brief hiatus to care for her Mother who passed away in June from cancer. Samantha, who is a vibrant business woman, felt her return would be one not just for herself, but to honor her Mother as well. She states that “I feel blessed to have had such an amazing woman as my Mother. She and I were very close and it means so much to me to continue forward on my journey as I know she would have wanted me to. She felt excited to hear about “Ammo for Your Arsenal” when I told her about the idea previously and I want to continue to make her proud every day. This series is close to my heart for many reasons. I feel honored to share it with my clientele and colleagues, and have the ability to carry my Mom’s legacy forward in a way that I know she’d feel very happy about”.

The series, which is targeting the everyday business professional, will begin on Monday, August 16th with a blog post, and will follow suit consecutively every Monday. The posts will provide advice, tips, and tools to aid he or she with their business practice; rather it will be assisting with how to plan or execute, Samantha will touch base on every and anything dealing with the business world. In the future, Samantha plans on writing a book and would like to even further this series by turning it into speaking engagements in various cities. She is looking to continuing the building of her network and to seek out new clientele as well. In addition to all of the various ways this series would help you, with a very bold and straight to the point title, you can also expect the truth. Samantha would like to share her wealth of knowledge that she has gained over the years in hopes to help the next individual to achieve his or her dreams.

When asked about her new series, Samantha states “I feel excited to share my business knowledge with the rest of the world, knowing there are many people out there looking to fine tune their practice. It feels great to have had the training and experience that I have been given in my career, which allows me to pass along this knowledge and help others thrive within their own career.”

For more information on the “Ammo for Your Arsenal”, please visit the following link for a brief introduction by Samantha: http://www.relentlessconsultinggroup.com/2010/08/06/ammo-for-your-arsenal-series-coming-soon/. In addition, make sure to visit www.relentlessconsultinggroup.com and subscribe to the RSS feed to receive the new blog posts that will start occurring Monday, August 16th.

If you have any further questions about Relentless Consulting Group or about “Ammo for Your Arsenal”, please reach out to Samantha directly at Samantha@relentlessconsultinggroup.com.

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Dear Colleagues and Clientele,

I am excited to introduce what I have entitled the “Ammo for Your Arsenal” series to you. This is a series of business tips, ideas, and tools for Professionals in all industries to adapt and utilize within their day-to-day practices.

In business, it is important to consider your image at all times, how you engage and interact with others, service clientele, market yourself, and represent your company brand. The “Ammo For Your Arsenal” series will be supporting these points and additional points as well, with the goal of bringing tidbits of knowledge your way to continue assisting you in your professional endeavors. This is your ammo! While you’re out tackling the business world, this series will aid in bringing you wisdom for your arsenal so you remain prepared and ready. These tips and tools I have discovered throughout my professional experience and also have retrieved from my esteemed Mentors. I am pleased to share them with you, knowing they will be able to help give additional perspective to common, everyday business scenarios we all face from time to time.

Stay tuned..I look forward to engaging with you, hearing your feedback, and continuing to help you build your business as Professionals in Corporate America, Entertainment, and International business.

All the best,
Samantha